About Ted Baker

Founded in Glasgow in 1988, Ted Baker has evolved from a specialist shirt shop into a global lifestyle brand known for its distinctive use of color, pattern, and quintessential British wit. The brand focuses on high-quality craftsmanship and unconventional details, ensuring every piece reflects a unique personality without the need for a traditional advertising campaign.

Our Mission

Our mission is to be the most engaging British lifestyle brand in the world by delivering high-quality fashion with a quirky sense of humor and unswerving attention to detail.